Articulating a company’s brand is more than a creative process, “It’s an art.”
Providing branding services for great clients, we’ve learned no two campaigns are ever the same. Illustrated below is a portfolio example designed and produced for McGraw-Hill over two years. We like to refer to this segment as “Branding by Example.”
McGraw-Hill partnered with us to reinvigorate their brand and stimulate both their clients and educational network. Every partnership was vital in delivering a high-quality campaign, all external and internal contributors played a significant role in the evolution of this project.
The creative process began with a strategic outline and presentation—including strategy, consumer messaging, color, and fonts—we started our journey with Craig Frazier. Craig is known for his illustrative solutions, and artfully illustrated a new branding statement applied over the entire life of this award-winning campaign. Campaign components included digital and print solutions for sales materials, brochures, folders, trade show support, web banners, emails, DVDs, training materials, and educational products.